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Dee Yogurt
From 8 years without a digital face to a brand now in hotels, cafes, and delivered nationwide. Brand, website, e-commerce, and AI systems built from scratch. Now in hotels and cafes across Phuket with national delivery. Top 2 in Maps for yogurt searches.
Brand Identity · Packaging Design · Logo Refresh · Website Build · AI Photography · E-commerce · Thai Banking Integration · Local SEO · Maps Optimization · Content Strategy · AI Chat System · Order Dashboard · Analytics Dashboard · Email Automation
Dee Yogurt's Goals
Give an 8-year-old yogurt business its first real digital identity. Ying had built a quality product sold through word of mouth to homes, restaurants, and hotels. But there was no brand system, no website, and no way to scale beyond LINE messages.
- Create a brand identity from logo to packaging that works for retail and wholesale
- Build a website that handles direct orders and communicates the health-focused positioning
- Set up e-commerce with Thai banking integration for both consumers and B2B clients
- Create systems for order tracking, delivery coordination, and automated customer support
The vision was a self-running operation. Not just a website, but order management, chat handling, and business dashboards that let Ying focus on the product.
The Challenge
After 8 years, Dee Yogurt had loyal customers across Phuket but zero digital infrastructure. Orders came through LINE. Packaging changed with each batch. Hotels and cafes knew the product, but there was no brand to reference or website to share.
- No brand identity. Packaging and labels varied without a system
- No website. Customers had no way to learn about the product or order online
- All orders handled manually through LINE with no tracking
- B2B clients (hotels, cafes, restaurants) had no ordering portal
- Competitors appeared in Maps while Dee Yogurt remained invisible
We needed to build everything quickly using AI tools for photography and development to launch before peak season.
What We Delivered
A working digital operation. Dee Yogurt now has a brand identity, e-commerce site, and AI systems handling orders and customer questions. The product is stocked in restaurants, cafes, and hotels across Phuket with national delivery available.
- New brand identity with logo, packaging, and label system
- Website with AI-generated photography. No stock images
- E-commerce with Thai banking (PromptPay, bank transfers) and automated email sequences
- AI chat handling customer questions and order status
- Order dashboard with delivery tracking and staff coordination
- Analytics dashboard for revenue, product mix, and trends
- Top 2 Maps ranking in Phuket for yogurt searches
- Product now available in hotels, cafes, and restaurants across the island
Orders flow through the site. The AI handles common questions. Dashboards show business performance in real time. Ying focuses on making yogurt while the system runs itself.
"For 8 years I had no website, no real brand. Now I have everything and it runs itself."
Sudying Ubonkarn
Owner, Dee Yogurt
Ready to Grow Your Business?
Tell us what you sell, where you sell it, and what a qualified enquiry looks like. We will outline the next steps in plain language and show what we would improve first.
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