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Jintara Rehab
From stock photos and silence to a waiting list. Rebuilding trust in the AI era. A complete rebuild for how people search now. Deep interviews, professional photography, and AI-ready content. Jintara went from near-empty to fully booked with a waiting list.
Website Rebuild 路 SEO Strategy (AI-Era Optimization) 路 Content Development 路 Professional Photography Direction 路 Social Media Management 路 CRM Implementation 路 Conversion Funnel Design
Jintara's Goals
Take Jintara from a poorly structured site with stock photos and build a content-rich platform that earns trust with families in crisis and performs in the new AI-driven search landscape.
- Replace stock imagery with professional photography that shows the real facility and team
- Build topical authority through deep content, not thin SEO pages, but material that AI systems and families can trust
- Create a clear conversion path so families understand what's included before they ever reach out
We spent hours interviewing Darren to understand how he delivers care, how the team works, and what makes Jintara different. That context became the foundation for everything, from page structure to social media to how we answer the questions families are really asking.
The Challenge
The existing site had been a significant investment that delivered little. As search shifted from traditional Google results to AI-powered answers, their visibility collapsed, and so did enquiries.
- Almost no real photography. The site relied on stock images that could have been any facility
- No internal linking or content structure. Pages existed in isolation with no topical authority
- When AI search tools (ChatGPT, Google AI Mode) became primary discovery channels, Jintara disappeared from recommendations
- Enquiry volume dropped sharply, at one point leaving them with only one client
- Previous investment had not delivered. The rebuild needed to be fast and evidence-based
What We Delivered
We pushed the rebuilt site live as early as feasible and focused on what mattered: real content, real photos, and a structure that AI systems could understand and recommend.
- Within days, enquiry quality improved. Families arrived having done their research, ready to book
- From near-empty to a 2-3 month waiting list in approximately 6-8 weeks
- Darren no longer needs to sell the program. Clients message saying they know Jintara is where they want to go
- Full during what was historically their lowest season (Australian summer)
The team now has time to focus on care instead of chasing leads. CRM implementation and multi-funnel lead magnets are currently rolling out to support continued growth.
"I don't need to sell anymore. Clients message me saying they've done their research and they know Jintara is where they want to be. That's a completely different conversation."
Darren Lockie
Founder, Jintara Rehab
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