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Page Speed Optimization in Phuket Thailand
WordPress Speed That Ranks
Slow sites lose visitors and rankings. We optimize Core Web Vitals, compress images, clean up code, and configure proper caching to deliver fast load times that keep visitors engaged and Google happy.
Why Speed Matters for Your Business
A one-second delay in page load time reduces conversions by 7%. Slow sites frustrate visitors, increase bounce rates, and signal poor quality to search engines. Speed optimization directly impacts revenue, user satisfaction, and your position in Google search results. For businesses in competitive markets like Phuket tourism and hospitality, every millisecond counts.
- Faster sites convert better. Amazon found every 100ms delay cost 1% in sales
- Google uses Core Web Vitals as a confirmed ranking factor since 2021
- Mobile users abandon sites that take longer than 3 seconds to load
Core Web Vitals Optimization
Google's Core Web Vitals measure real user experience: how fast your largest content loads (LCP), how quickly the page responds to interaction (FID/INP), and how stable the layout is during loading (CLS). We optimize all three metrics to meet Google's thresholds and improve your search visibility. These are not abstract scores - they directly reflect how visitors experience your site.
- Largest Contentful Paint (LCP) under 2.5 seconds
- Interaction to Next Paint (INP) under 200 milliseconds
- Cumulative Layout Shift (CLS) under 0.1
Image and Media Optimization
Images typically account for 50-80% of total page weight. We compress, convert to modern formats like WebP and AVIF, and implement proper lazy loading with placeholders. Responsive images serve appropriately sized files to each device, so mobile users don't download desktop-sized images. The result: dramatically faster load times without visible quality loss.
- WebP and AVIF format conversion with fallbacks
- Responsive srcset for optimal sizing on all devices
- Lazy loading with blur-up placeholders for perceived speed
Clean, Efficient Code
Bloated plugins, unused CSS, and render-blocking JavaScript slow WordPress sites to a crawl. We audit your plugin stack, remove what's unnecessary, and optimize what remains. Critical CSS is extracted and inlined so above-the-fold content renders immediately. JavaScript is deferred or loaded asynchronously to prevent blocking the main thread.
- Critical CSS extraction and inlining for instant rendering
- JavaScript defer and async optimization
- Plugin audit to remove bloat and consolidate functionality
Ready to Grow Your Business?
Tell us what you sell, where you sell it, and what a qualified enquiry looks like. We will outline the next steps in plain language and show what we would improve first.
Let's Talk
Hosting and Infrastructure
Sometimes the hosting is the problem. Shared hosting with oversold servers, distant data centers, or poor caching configuration can bottleneck even well-optimized sites. We assess your current infrastructure and recommend improvements. We can also handle migration if needed. CDN implementation brings your content closer to visitors worldwide, reducing latency for international traffic.
- Hosting performance audit and recommendations
- CDN implementation for global content delivery
- Server-side caching configuration (LiteSpeed, Varnish, Redis)
Mobile-First Performance
Google uses mobile-first indexing, meaning your mobile site speed determines your search rankings. We prioritize mobile performance because that's what Google measures and increasingly what your visitors use. Mobile-specific optimizations account for slower networks, touch interaction responsiveness, and smaller viewport rendering patterns.
- Mobile-specific Core Web Vitals testing and optimization
- Touch interaction responsiveness improvements
- Reduced payload sizes for mobile networks
Database and Backend Optimization
WordPress databases accumulate cruft over time: post revisions, spam comments, transients, orphaned metadata. Slow database queries can add seconds to page generation time. We clean up tables, optimize indexes, and configure proper query caching. For WooCommerce sites, we ensure order and product queries execute efficiently even with large catalogs.
- Database table cleanup and optimization
- Post revision and transient management
- Query caching and index optimization
Ongoing Monitoring and Maintenance
Speed optimization isn't one-and-done. New plugins, theme updates, and content changes can reintroduce performance issues. We set up Real User Monitoring (RUM) to track actual visitor experience, automated alerts for performance regressions, and monthly reports showing trends over time. This prevents gradual degradation and catches issues before they affect rankings.
- Real User Monitoring (RUM) setup and dashboards
- Automated performance alerts for Core Web Vitals
- Monthly performance reports with actionable insights
How We Differ
Most agencies install a plugin and call it done. We take a thorough, audit-first approach that delivers measurable, lasting results.
| Feature | CU Digital | Typical Agency |
|---|---|---|
| Starts with audit, not plugin install | ||
| Ships safe changes to staging first | ||
| Clear documentation your team can follow | ||
| No vendor lock-in or proprietary tools | ||
| Measurable before/after metrics | ||
| Database and backend optimization included | ||
| Mobile-first performance focus |
Speed Optimization Packages
Clear pricing, no surprises. Every project starts with an audit so you know exactly what you're getting.
Speed Audit
From ฿15,000 (one-time)
Baseline performance review, Core Web Vitals analysis, quick wins checklist, prioritized roadmap
Full Optimization
From ฿35,000 (project)
Site-wide audit and fixes, CDN setup, caching configuration, database cleanup, documentation
Enterprise / Custom
Custom Quote
Large sites, eCommerce, complex stacks, ongoing monitoring, priority support
Let's Speed Up Your Website
Book a free speed consultation. We'll analyze your site and show you exactly what's slowing it down - and how to fix it.
Book a Free ConsultationCommon Questions
Everything you need to know about WordPress speed optimization.